Model images we shot for Next's Xmas PJ range

Two models in pyjamas showcasing our apparel photography

Model Images We Shot for Next's Xmas PJ Range:

As online shopping becomes increasingly popular, high-quality product images have become a crucial factor for the success of an e-commerce store. When it comes to fashion, using models to showcase the products has become a popular choice. In this article, we will explore the benefits of using models in product photography and specifically, how we brought Next's Xmas PJ range to life through models photography.

Model photography we created for Next's ecommerce website

The Benefits of Using Models in Product Photography

Thanks to different poses, you can show products in the best way possible and give them “life”. Instead of simply presenting the product on a mannequin or hanger, a model can show how the clothing would look and fit on a real person. This can help customers visualize themselves wearing the product, and ultimately increase the likelihood of a sale.

Take a look at our portfolio here.

Pictures of models also show how clothes look on a human body. This is especially important when it comes to clothing items that may fit differently depending on body shape and size. By using models, customers can get a better idea of how the product will look on them.

High-quality pictures of models always show the professional level of a store and add a “luxury” feel to the brand. When a store invests in professional photography with models, it shows that they are committed to quality and that they care about their customers' experience. This can lead to increased customer loyalty and trust in the brand.

Model photography we created for Next's retail site

Using models also allows you to create full outfits or a specific image that can inspire clients and persuade them to buy more (cross-selling). For example, if you are selling a dress, you can show it paired with a jacket, shoes, and accessories. This can lead to greater sales, as customers are more likely to purchase a complete outfit than just a single item.

Furthermore, models can be helpful to the brand’s DNA – you can associate them with a particular brand. This can be particularly useful for establishing a brand identity and appealing to a specific target audience. For example, if your brand is focused on fitness and healthy living, you may choose to use models who reflect that lifestyle.

Based on social media results, pictures of a full silhouette show greater interest and more likes from users. This is because customers are more likely to engage with images that show the product in context, rather than just a simple product shot. By using models in product photography, you can create images that are more engaging and appealing to customers.

Lastly, the type of models you choose can help associate a brand with a specific lifestyle or style. For example, if you are selling vintage clothing, you may choose models with a retro look to complement the aesthetic of the clothing. This can help create a consistent brand image and attract customers who resonate with that style.

So get in touch today to start your project info@ghostudio.co.uk



Unveiling the Power of Ghost Studio's Model E-commerce and Clothing Photography Service

In the vibrant world of e-commerce, where the competition is fierce, your brand's image is everything. High-quality e-commerce photography and clothing photography play an indispensable role in capturing the attention of potential customers and driving online sales. If you're in search of a service that specializes in these critical areas, look no further than Ghost Studio. Here are compelling reasons why our Model E-commerce Photography and Clothing Photography services should be your ultimate choice.

1. Specialization in E-commerce Photography

E-commerce photography isn't just about taking pictures; it's about creating an immersive visual experience for your customers. At Ghost Studio, we specialize in this art form. When you choose our E-commerce Photography service, you're aligning with experts who understand the intricacies of the digital marketplace.

Our team of photographers possesses a deep understanding of how to make your products shine in the crowded e-commerce landscape. Whether you're marketing clothing, accessories, electronics, or any other product, our specialization in e-commerce photography ensures that your brand will stand out.

2. Precision in Clothing Photography

In the realm of fashion and apparel, clothing photography holds a special place. It's the key to showcasing your clothing line effectively, portraying texture, fit, and style accurately. Ghost Studio's Clothing Photography service is designed with this precision in mind. We have a dedicated team experienced in clothing photography, ensuring that your garments are captured flawlessly, whether on professional models or employing flat lay techniques.

Our model photography not only showcases your clothing but also conveys a lifestyle and a mood, making it relatable to your target audience.

3. State-of-the-Art Equipment and Technology

Creating captivating e-commerce and clothing photography requires top-tier equipment and technology. At Ghost Studio, we invest heavily in our tools. We use advanced cameras, lenses, and lighting equipment to ensure that every detail, color, and texture of your products is captured with unparalleled precision.

In an industry where staying ahead of technological trends is essential, we keep pace with the latest advancements in photography technology. This commitment to technology ensures that you receive the most cutting-edge and impactful services available in the e-commerce and clothing photography arena.

4. Customization for Your Brand

We understand that each brand has its unique identity, values, and goals. Our approach to photography is highly adaptable, ensuring that we tailor our services to align seamlessly with your brand's specific needs. Whether you already have a well-defined brand aesthetic or are looking for guidance in shaping one, our team collaborates closely with you to bring your vision to life through our imagery.

Our dedication to customization guarantees that the photography we create not only stands out but also resonates with your target audience, effectively telling your brand's story.

5. Tangible Impact on Your Brand

The advantages of opting for Ghost Studio's Model E-commerce and Clothing Photography services extend far beyond stunning images:

  • Increased Conversions: High-quality e-commerce and clothing photography are proven to significantly boost conversion rates. The allure of compelling images compels customers to make a purchase.

  • Reduced Returns: Detailed, clear product images help customers make informed buying decisions, leading to fewer returns and exchanges.

  • Enhanced Brand Credibility: Professionally photographed products convey trust and credibility, both of which are paramount in e-commerce.

  • Improved SEO: Well-optimized product images can enhance your search engine rankings, resulting in increased organic traffic to your website.

  • Greater Customer Engagement: Visually captivating images are more shareable on social media platforms, extending your online reach and attracting new customers.

Take a look at our latest projects.

In conclusion, Ghost Studio's Model E-commerce and Clothing Photography service is your gateway to success in the competitive world of e-commerce. Our specialization, advanced equipment, commitment to customization, and the measurable impact on your brand make us the ultimate choice for your visual needs.

Don't leave your brand's success to chance. Elevate your e-commerce game with our Model E-commerce and Clothing Photography services. With our expertise, your products will be showcased in their finest form, making your brand the preferred choice for discerning online shoppers.

Contact us today to embark on a transformational journey, where your brand's visual story takes centre stage in the dynamic world of e-commerce. Your success begins with choosing Ghost Studio's Model E-commerce and Clothing Photography services.

See what our lovely clients say.


Highly recommended for all online retailers
— Marianne Campbell