Ghost images we created for WKND apparel used on the wolf and badger website
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Clothing photography is not just about capturing images but also creating a visual language that connects with the audience. When it comes to fashion photography, it is not just about the clothes, but also the way they are presented. One technique that has become increasingly popular in recent years is the use of "invisible mannequins" in fashion photography.
WKND apparel pride themselves on a unique style and fashion-forward designs. So, when they decided to showcase their latest collection on the Wolf and Badger website, they knew they had to create something special. That's when they turned to the art of invisible mannequin photography.
But what exactly is invisible mannequin photography? Simply put, it's a technique used to create the illusion of a mannequin, without actually having one present in the photograph. The idea is to create a "ghost" or "invisible" effect, where the clothes appear to be floating in mid-air. This technique is particularly effective for showcasing clothing that is form-fitting or has intricate details, as it allows the viewer to see the garment in its entirety.
Ghost Studio worked closely with WKND Apparel to create a series of ghost images that would showcase their latest collection in the best possible light. The process involved photographing the garment on a mannequin, and then removing the mannequin in post-production. This involved a lot of careful editing and retouching to ensure that the final image looked seamless and natural.
One of the key advantages of invisible mannequin photography is that it allows the viewer to focus solely on the garment itself. Without the distraction of a mannequin or model, the viewer can appreciate the clothing in all its glory. This technique is also incredibly versatile, as it can be used for a wide range of garments, from dresses and blouses to jackets and trousers.
Another advantage of invisible mannequin photography is that it is cost-effective. Traditional fashion photography often involves hiring models, hair and makeup artists, and other professionals. With invisible mannequin photography, all that is needed is a mannequin and a skilled photographer. This means that even small businesses like ours can create high-quality images that will showcase our products effectively.
In conclusion, ghost images are an incredibly effective way to showcase clothing in fashion photography. The technique of invisible mannequin photography allows the viewer to focus solely on the garment, and creates a striking visual effect that is sure to grab attention. We are proud to have created a series of ghost images that showcase their latest collection in the best possible light. We hope that this article has given you some insight into the art of invisible mannequin photography and how it can be used to create stunning fashion images.
“The images look great. Just what I needed”
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